Product Marketing Manager (Enterprise Marketing)

TL;DR

Product Marketing Manager (Enterprise Marketing): Driving go-to-market strategy and adoption for Enterprise Admin Controls and financial workflows within a food tech platform with an accent on product-led growth, sales enablement, and competitive intelligence. Focus on creating compelling narratives, optimizing GTM processes for complex features, and translating market insights into roadmap priorities.

Location: Must be based in the US; Remote-hybrid flexibility from the Boston office or home

Salary: $115,000 – $157,000 annually

Company

hirify.global is the leading food tech platform for workplaces in the US, streamlining corporate food management and restaurant partnerships.

What you will do

• Own pod-level GTM strategy and execution for features related to invoicing, billing, payments, and procurement integrations.
• Develop and evolve positioning and messaging for admin financial workflows targeting enterprise admins and finance stakeholders.
• Maintain competitive intelligence on admin portals and expense integrations to drive differentiation and roadmap input.
• Execute product-led growth (PLG) initiatives through in-product messaging, experiments, and adoption campaigns.
• Equip Sales and CS teams with playbooks, battlecards, and sales decks to confidently position enterprise solutions.
• Act as the voice of the customer by analyzing interviews and win/loss data to influence product priorities.

Requirements

• 5+ years of B2B product marketing experience, specifically scaling GTM processes for complex releases.
• Proven success in developing positioning and GTM strategies for corporate and enterprise audiences.
• Experience creating sales enablement materials, including talk tracks, ROI framing, and battlecards.
• Hands-on experience with product-led growth (PLG) motions such as in-product onboarding and prompts.
• Must have US work authorization; no visa sponsorship available.
• Ability to travel up to 5 days per quarter for team gatherings and events.

Culture & Benefits

• Flexible remote-hybrid work arrangement (home, Boston office, or a mixture).
• Market competitive salary and stock options.
• Comprehensive benefits including 401K with match, health, dental, and FSA.
• Flexible PTO and 12 paid holidays.
• Supportive environment with a focus on work-life harmony and professional growth.