Product Marketing Lead (Ticketing)

TL;DR

Product Marketing Lead (Ticketing): Driving core positioning, messaging, and go-to-market strategies for enterprise and consumer product solutions with an accent on articulating unique value and driving market fit. Focus on crafting differentiated GTM plans, developing pricing and packaging initiatives, and leveraging competitive insights to grow the user base.

Location: Remote (US) or Hybrid in New York, NY

Salary: $125,000 - $182,000 USD

Company

hirify.global is a technology-driven ticketing platform focused on simplifying and modernizing the live events industry for fans and clients.

What you will do

• Develop unified positioning, messaging, and GTM plans for product solutions, specifically for enterprise audiences and fans.
• Analyze product offerings, client needs, and competitive differentiators to identify growth opportunities.
• Create educational programs and content to maximize user value from hirify.global products.
• Build core sales and marketing assets, including pitch decks, case studies, and one-pagers.
• Collaborate with Product, Marketing, Sales, and Finance teams to align product strategy with market needs.
• Lead pricing and packaging initiatives for new and existing products based on customer insights.

Requirements

• Must be based in the USA to be eligible for employment.
• 8+ years of product marketing experience, preferably in complex business models or regulated industries.
• Proven track record of launching high-profile products for growth companies with both B2B and B2C audiences.
• Expertise in developing messaging hierarchies and comprehensive content strategy plans.
• Experience leading pricing initiatives and taking new packages to market.
• Strong communication skills and comfort presenting to executive leadership.

Culture & Benefits

• Flexible work environment with options for 100% remote or hybrid office attendance.
• Competitive compensation including equity stake and discretionary annual bonuses.
• Unlimited PTO and a dedicated WFH stipend for home office setup.
• Comprehensive health, vision, dental, and life insurance, plus 401(k) matching.
• Family-friendly perks: up to 16 weeks paid family leave and $25k towards family building/reproductive health.
• Wellness support including subscriptions to Headspace and One Medical, plus annual music subscriptions.