Senior Creative Strategist (Marketing)

TL;DR

Senior Creative Strategist (Marketing): Developing and evolving creative strategies for mobile games to drive performance at scale with an accent on market intelligence, AI-driven workflows, and data-backed creative decision-making. Focus on authoring high-leverage briefs, analyzing performance metrics like ROAS and CPI, and establishing systemic learning through A/B testing.

Location: Hybrid in São Paulo, Brazil

Company

A leading game developer focused on creating high-impact mobile titles using cutting-edge technology and AI.

What you will do

• Build and evolve creative strategies for assigned games, aligning creative decisions with business and brand outcomes.
• Analyze competitor behavior, market trends on TikTok and Meta, and player signals to generate actionable briefs.
• Integrate AI tools as a core substrate for data structuring, ideation, and scaling creative output.
• Collaborate with Studio teams to oversee the production of complex creative formats, including playable ads.
• Evaluate creative performance using metrics such as Spend Share, IPM, CTR, CPI, and ROAS to iterate on strategies.
• Define A/B test methodologies with Data Scientists and maintain a structured knowledge base of systemic learnings.

Requirements

• 5+ years of experience in Marketing Analytics, Growth, Brand Performance, or Creative Strategy.
• Strong proficiency in performance marketing logic and data-driven decision-making.
• Ability to translate market and competitor research into high-leverage creative briefs.
• Experience utilizing AI tools to multiply professional output and efficiency.
• Familiarity with market intelligence tools such as Sensor Tower or AppMagic.
• English and Portuguese: Excellent written and verbal communication required

Nice to have

• Experience in mobile gaming or app marketing for consumer products at scale.
• Background in digital-first industries such as Fintech, E-commerce, or Marketplaces.
• Familiarity with motion design, video production, or playable ads.
• Experience running structured A/B tests on creative assets.

Culture & Benefits

• AI-forward environment where AI is treated as a fundamental method of work rather than just a tool.
• High-autonomy culture suited for fast-moving environments and pragmatic iteration.
• Collaborative ecosystem working closely with PMMs, Game Directors, and an in-house Studio.
• Focus on systemic learning, curiosity, and an objective, data-led approach to creativity.