Creative Strategist (Performance Marketing)

TL;DR

Creative Strategist (Performance Marketing): Defining and optimizing creative frameworks for high-volume direct-response advertising across Meta, TikTok, and Native platforms with an accent on conversion-driven angles and data-backed iteration. Focus on designing structured A/B testing plans, diagnosing creative fatigue, and translating KPIs into actionable briefs for production teams.

Location: Remote (Must be based in Argentina, Colombia, Brazil, Poland, Romania, or Lithuania)

Company

Fast-growing operator of direct-to-consumer brands in the health and wellness sector.

What you will do

• Develop creative strategies and high-converting angles for product funnels across all paid channels (Meta, TikTok, YouTube, Native).
• Design and execute structured A/B testing plans for hooks, angles, copy, and visual treatments.
• Analyze creative KPIs including ROAS, CTR, CPA, and Hook Rate to diagnose underperformers and guide strategic shifts.
• Write clear, actionable creative briefs for copywriters and video editors, ensuring alignment with direct-response objectives.
• Conduct deep research into customer pain points and competitor creative to build a scalable angle library.
• Monitor platform trends and algorithm shifts to leverage new UGC formats and storytelling structures.

Requirements

• 4+ years of experience in creative strategy or performance marketing within DTC/ecommerce environments.
• Proven track record of crafting high-converting video ads, UGC, and advertorials for Meta, TikTok, and Native platforms.
• Deep understanding of sales psychology and persuasive copywriting principles.
• Proficiency in interpreting creative KPIs and translating data into strategic creative decisions.
• Strong briefing and feedback skills for efficient cross-functional collaboration.
• Must be based in Argentina, Colombia, Brazil, Poland, Romania, or Lithuania.

Nice to have

• Experience with AdBattery or similar creative management and diagnostics tools.
• Direct experience with Native advertising platforms (Taboola, Outbrain, MGID, Revcontent).
• Background in health, wellness, or supplement verticals.
• Familiarity with DR copywriting frameworks like AIDA and PAS.
• Experience using AI tools for creative research and ideation.

Culture & Benefits

• Fully remote position with high ownership over creative strategy.
• Opportunity to work with high budgets and high volume for immediate impact.
• Data-driven team culture that values speed, intellectual honesty, and continuous improvement.
• Competitive compensation.
• Exposure to a growing portfolio of DTC brands.