LATAM Marketing Lead (AI)

TL;DR

LATAM Marketing Lead (AI): Building and executing a localized demand generation engine for a high-growth AI infrastructure company with an accent on regional brand awareness, partner co-marketing, and pipeline development. Focus on hands-on execution across events, content, and digital channels to scale operations in Mexico, Brazil, and West LATAM.

Location: Must be based in the LATAM region

Company

hirify.global is a Y Combinator-backed enterprise AI infrastructure company that builds autonomous AI workforces for global enterprises.

What you will do

• Own the end-to-end marketing strategy and execution for the LATAM region.
• Build and manage a regional events engine, including executive dinners, trade shows, and roundtables.
• Develop co-marketing programs with strategic partners like Accenture and Solvento.
• Manage regional social media, content production, and PR efforts in Spanish and Portuguese.
• Run demand generation campaigns, including paid media, email, and ABM, aligned with local sales teams.
• Analyze regional performance metrics to optimize budget allocation and campaign ROI.

Requirements

• 3–6 years of experience in B2B marketing, growth, or demand generation, preferably in high-growth tech.
• Professional fluency in English and Spanish is required.
• Proven track record of hands-on execution in events, content, and digital marketing without agency reliance.
• Strong analytical mindset with experience in pipeline reporting and CRM management.
• Ability to operate autonomously in a plug-and-play environment with no existing playbook.
• Must be based in the LATAM region to effectively manage regional stakeholders and partners.

Nice to have

• Portuguese proficiency (Brazil is a priority market).
• Experience in enterprise SaaS or AI marketing to C-level buyers.
• Background in partner or channel marketing with system integrators.
• Familiarity with the LATAM enterprise media and events ecosystem.
• Hands-on experience with HubSpot, LinkedIn Ads, and design tools like Figma or Canva.

Culture & Benefits

• Work at a high-growth AI startup backed by top-tier investors like a16z and Y Combinator.
• Full ownership and autonomy over regional projects and strategy.
• Competitive salary and equity package.
• Comprehensive healthcare, dental, and vision coverage.
• Collaborative, meritocratic environment focused on craftsmanship and extreme ownership.