Associate Director, Programmatic (AI)

Location: Hybrid; New York, Florida, New Jersey, or Texas. The role is based in the United States; employees near the New York headquarters are expected to work hybrid with weekly in-office time.

Salary: $110,000 base salary per year, plus performance-based compensation. The stated range applies to candidates based in New York, including New York City.

Company

hirify.global is a growth marketing firm and performance media agency building Shadow, an AI coordination layer for marketing teams.

What you will do

• Build hirify.global's programmatic media capability across Amazon DSP, CTV, OLV, retail media networks, display, and high-impact media.
• Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns across client accounts.
• Develop incrementality-minded test plans using geo holdouts, matched-market tests, exposure logs, clean rooms, and lift studies.
• Evaluate DSPs, retail media networks, publishers, programmatic partners, and measurement vendors; establish SOPs, QA standards, pacing rules, and reporting expectations.
• Partner with Paid Social, Paid Search, Creative, Growth Strategy, Analytics, and the Shadow product team; create client-facing narratives and case studies.
• Educate the Paid Media team and define the long-term roadmap for the programmatic practice, while supporting paid social campaigns across Meta, TikTok, Reddit, and Pinterest when needed.

Requirements

• 6–8+ years of programmatic media experience, preferably in a fast-paced agency or high-growth brand environment.
• Deep Amazon DSP experience is required.
• Strong experience planning or activating CTV and OLV campaigns, including streaming video, display, high-impact, contextual, publisher-direct, and DSP-based media.
• Experience with Retail Media Networks and audience-led media environments.
• Hands-on paid social buying experience across at least two of Meta, TikTok, Reddit, or Pinterest.
• Ability to connect programmatic strategy to business outcomes, incrementality, and budget decisioning; strong understanding of buying models, inventory quality, audience strategy, frequency management, supply paths, brand safety, and measurement limitations.
• Experience building test plans, media forecasts, budget recommendations, and client-facing measurement readouts.
• Experience partnering with analytics or measurement teams on incrementality testing, lift studies, clean rooms, exposure logs, or MMM inputs.
• Strong client communication, high ownership, and comfort operating in a remote, fast-moving, high-accountability environment.

Nice to have

• Experience with MMM, MTA, and strong measurement points of view.
• Ability to interpret incrementality-test outputs, translate findings into media strategy, and gain client buy-in.
• Experience managing programmatic and paid social together on the same account.
• Hands-on experience across Meta, TikTok, Reddit, and Pinterest.

Culture & Benefits

• Remote-first culture; many roles are fully remote, while employees near the New York or Lisbon headquarters work hybrid with weekly office time.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match, profit-sharing opportunities, and flexible parental leave.
• Interdisciplinary growth opportunities, autonomy with accountability, and an emphasis on performance, rigor, and ownership.