Sr. Manager of Performance Marketing (ABM)

TL;DR

Sr. Manager of Performance Marketing (ABM): Building and leading the enterprise account-based marketing strategy and managing paid advertising programs with an accent on AI-powered personalization and pipeline growth. Focus on architecting ABM motions from the ground up, optimizing large-scale paid media budgets, and accelerating experimentation through AI workflows.

Location: Remote (NAMER: Must be based in the US or Canada)

Salary: $174,000 – $261,200

Company

Zapier is an automation platform that helps users make work more efficient and creative through AI and automation.

What you will do

• Define and own the ABM strategy for enterprise targets, including account segmentation and journey mapping.
• Lead the operating model for ABM and paid media, managing a team of individual contributors, contractors, and agencies.
• Collaborate with Sales, RevOps, and Product teams to align account selection with pipeline goals.
• Manage large-scale paid advertising budgets across search and social for both PLG and SLG motions.
• Build AI-powered workflows and processes to accelerate campaign testing and iterative optimization.
• Measure and report on account-level performance metrics, including pipeline velocity and ACV.

Requirements

• 6+ years of experience in ABM, enterprise demand-generation, or performance marketing.
• Must be based in the US or Canada.
• Proven experience managing large-scale paid media budgets and external agency relationships.
• Demonstrated experience using AI tools (LLMs, automation) to build operational systems.
• Direct people management experience with a track record of growing teams.
• Ability to work autonomously and communicate clearly in a fully remote environment.

Culture & Benefits

• Competitive and transparent compensation philosophy based on business impact.
• Equity and bonus opportunities provided.
• Fully remote work environment focused on autonomy.
• AI-forward culture that encourages the use of LLMs and automation in daily workflows.