VP / Director, Business Development (CTV Content Intelligence)

TL;DR

VP / Director, Business Development (CTV Content Intelligence): Leading the commercial expansion of CTV content measurement and analytics product suites with an accent on scaling GTM partnerships and strategic integrations with SSPs and DSPs. Focus on developing the commercial model from the ground up, defining value propositions for diverse buyer segments, and driving revenue accountability.

Location: Hybrid in New York, NY or Washington DC

Company

hirify.global is an Ad Tech company specializing in CTV measurement and content intelligence.

What you will do

• Scale GTM partnerships and strategic integrations with programmatic CTV supply chain partners, prioritizing SSPs, DSPs, and agency buyers.
• Establish hirify.global as a key content intelligence layer by closing high-value SSP integration partnerships.
• Develop the full commercial model, including pricing architecture, packaging tiers, and revenue share structures.
• Define value propositions for target buyer segments (SSPs, DSPs, brands, publishers) in collaboration with product and marketing teams.
• Translate market feedback into product requirements and ensure technical feasibility within the roadmap.
• Build the GTM playbook for the sales organization, covering ICP, buyer personas, and competitive positioning.

Requirements

• 8–15 years of experience in business development or commercial leadership within ad tech or CTV/streaming measurement.
• Deep expertise in the programmatic CTV ecosystem, including supply chain dynamics and audience measurement.
• Proven track record of taking a new product or category to market from an early stage.
• Existing C-level relationships across SSPs, DSPs, and major agency holding company trading desks.
• Ability to lead technical product conversations with engineering and product leadership.
• Location: Must be based in or able to work hybrid in New York, NY or Washington DC.

Nice to have

• Experience with linear TV measurement, audience ratings, or show-level content data.
• Understanding of FAST channel ecosystems and their programmatic supply chains.
• Familiarity with EPG data and content metadata standards.
• Previous experience in a startup or early-stage company environment.

Culture & Benefits

• Direct reporting line to the CEO.
• High-impact builder role with a clear leadership path.
• Opportunity to develop a new market and product category from scratch.
• Representation of the company at major industry forums and key CTV events.