VP, Agency Partnerships (AdTech)

TL;DR

VP, Agency Partnerships (AdTech): Building and leading a new strategic function to deepen relationships with global media agencies with an accent on AI-first measurement and optimization solutions. Focus on driving platform adoption, influencing product strategy, and establishing executive-level partnerships across the TV advertising ecosystem.

Location: Must be currently authorized to work in the United States. Hybrid schedule required for those local to New York, NY or Bellevue, WA (1-3 days/week in office).

Salary: $207,000–$300,000 USD annually.

Company

hirify.global is a leading cross-platform TV measurement company transforming how brands, agencies, and publishers measure and optimize advertising performance in real time.

What you will do

• Establish and lead the Agency Partnerships function from the ground up, defining the vision and operating model.
• Serve as the executive ambassador to agency holding companies and independent media investment leaders.
• Develop scalable programs to increase agency awareness, education, and utilization of measurement solutions.
• Collaborate with Sales, Product, and Customer Success to embed platform tools into agency planning and buying workflows.
• Facilitate the adoption of AI-based optimization solutions within agency processes.
• Provide market feedback to influence product roadmap and commercial strategy.

Requirements

• 10+ years of experience in TV measurement, adtech, programmatic media, or media analytics.
• Must be currently authorized to work in the United States (no visa sponsorship available).
• Deep existing relationships with agency holding companies and media investment leaders.
• Proven success building strategic partnerships that drive revenue growth and product adoption.
• Exceptional executive presence and ability to simplify complex concepts for diverse audiences.
• Entrepreneurial mindset with experience building new programs or functions.

Nice to have

• Experience in television, streaming, digital video, or DSPs.
• Familiarity with outcome-based measurement, incrementality, attribution, or media mix modeling.
• Experience bringing emerging advertising technologies to market.

Culture & Benefits

• Competitive compensation package including base salary, commission, and annual bonus targets.
• Equity participation through company stock options.
• Hybrid and flexible workplace policy supporting both office-based and remote work.
• Opportunity to contribute to a high-growth startup environment in the TV advertising space.