Global Social Lead (Paid Social)

TL;DR

Global Social Lead (Paid Social): Managing paid social planning and activation for Audible across 12 international markets with an accent on performance media and app install campaigns. Focus on driving campaign targets (web sign-ups and monthly app installs), leading hybrid teams across London and NYC, and innovating social strategies across Meta, TikTok, and Snap.

Location: Must be based in London, United Kingdom and have the right to work in this location

Company

hirify.global is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale via the WPP Open platform.

What you will do

• Lead paid social planning, activation, and general output for Audible across 12+ international markets.
• Drive the production of comprehensive paid social media plans and present the strategic rationale to senior client stakeholders.
• Own and deliver performance targets for web sign-ups and monthly app installs (MAI).
• Manage a hybrid team of Social Directors and employees across London and NYC hubs.
• Maintain high standards of quality assurance (QA) and lead the delivery of weekly/monthly campaign performance reports.
• Build and maintain strategic relationships with key media partners including Meta, TikTok, Snap, and Reddit.

Requirements

• Proven experience in performance media with deep expertise across paid social platforms.
• Strong understanding of mobile app download campaigns and tracking solutions.
• Experience setting and delivering Social brand and performance KPIs for clients.
• Proven leadership qualities with the ability to manage teams and stakeholders across different regions.
• Must have the right to work in the United Kingdom.

Nice to have

• Professional digital media or advertising qualifications.
• Academic background in maths, data, or media.
• Hands-on experience in planning, buying, and optimizing across all social channels.

Culture & Benefits

• Hybrid work model with an expectation of being in the office around four days a week.
• Comprehensive benefits package including medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Access to extensive global WPP networks for professional growth and connections.
• Inclusive environment with employee resource groups and regular in-office team events.