Marketing Manager K-12 (Education)

TL;DR

Marketing Manager K-12 (EdTech): Managing the full marketing funnel for K–12 education-focused products across North America with an accent on go-to-market planning and audience-specific messaging. Focus on translating complex educational challenges into value propositions and optimizing multi-channel digital campaigns.

Location: 100% remote and global

Salary: OTE USD $60,000 – $76,000

Company

A provider of ERP and product platforms helping social benefit organizations and school boards work more efficiently.

What you will do

• Own the full marketing funnel from awareness to retention for K–12 education-focused products.
• Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy.
• Develop audience-specific messaging frameworks for district leadership teams (Finance, Business Operations, Superintendents).
• Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars.
• Collaborate with Sales to develop enablement materials tailored to K-12 finance and operations buyers.
• Track and analyze campaign performance to adjust strategy based on data and market feedback.

Requirements

• Bachelor's degree or diploma in Marketing, Communications, Education, or a related field.
• 5+ years of marketing experience with at least 2 years in a management or lead capacity.
• 3+ years of hands-on experience in the K–12 sector.
• Demonstrated ability to create and execute multi-channel marketing campaigns.
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn.

Nice to have

• Bilingual proficiency in English and French (written and verbal).
• Experience using AI tools in a professional marketing context.

Culture & Benefits

• 100% remote and global work environment.
• Asynchronous work style with flexible hours.
• Career growth support through consistent feedback and access to leading-edge tools.
• Stipend to help set up a home office.
• Culture-focused activities including coffee chats, happy hours, and book clubs.