Customer Lifecycle Marketing Manager (SaaS)

TL;DR

Customer Lifecycle Marketing Manager (SaaS): Designing and operationalizing end-to-end customer lifecycle programs to improve engagement, reduce churn, and drive long-term value realization. Focus on building scalable, data-driven lifecycle frameworks and multi-channel communication strategies across the entire customer journey.

Location: Must be based in Canada (Hybrid options available in Kitchener, Toronto, Vancouver, and Winnipeg).

Salary: $80,000 – $112,000 CAD

Company

hirify.global is a cloud-based edtech company transforming the way the world learns through its next-generation learning environment and solutions.

What you will do

• Define and own GTM strategy and planning frameworks for product launches and customer growth initiatives.
• Develop scalable lifecycle strategies to support customers from onboarding through renewal and expansion.
• Create proactive engagement programs using multi-channel communication strategies including email, in-app messaging, and webinars.
• Analyze behavioral data and health metrics to identify churn signals and design targeted intervention campaigns.
• Build and manage automated workflows using platforms like HubSpot or Salesforce.
• Collaborate with Product Marketing, Customer Success, and Sales to ensure cohesive customer experiences.

Requirements

• Must be based in Canada.
• 5+ years of experience in lifecycle marketing, customer marketing, or related fields.
• Hands-on experience with marketing automation tools such as HubSpot, Marketo, or Salesforce.
• Strong understanding of customer segmentation, email marketing, and retention strategies.
• Proven ability to translate data insights into actionable marketing strategies.
• Exceptional communication and storytelling skills to craft effective customer-facing content.

Nice to have

• Experience working within B2B SaaS or technology-driven product environments.
• Familiarity with AI tools for content generation and personalization.

Culture & Benefits

• Flexible work arrangements with hybrid office options.
• Tuition reimbursement up to $4,000 CAD through the SkillsWave Program.
• Competitive benefits package including mental health services and retirement planning.
• Home internet reimbursement and wellness subsidy.
• 2 paid volunteer days and 2 paid days off for educational activities.