Marketing Manager (B2B SaaS)

TL;DR

Marketing Manager (B2B SaaS): Developing and executing vertical marketing programs to drive pipeline and strengthen market positioning with an accent on industry-specific messaging and sales enablement. Focus on building high-impact campaigns, creating technical content, and leveraging AI tools to optimize performance in a remote, cross-functional environment.

Location: Must be based in Canada

Company

hirify.global is an enterprise software company providing cloud-based solutions that unify and contextualize enterprise knowledge, content, and data to drive measurable business outcomes.

What you will do

• Outline and execute go-to-market and demand generation initiatives aligned with sales priorities.
• Develop vertical-specific marketing plans, including target accounts, buyer personas, and value propositions.
• Partner with Sales and Product teams to translate industry needs into clear messaging and sales plays.
• Create high-quality content assets including landing pages, email sequences, presentations, and webinar themes.
• Use customer insights, competitive research, and campaign data to refine programs and improve relevance.
• Leverage AI-powered tools to increase efficiency in content creation and performance analysis.

Requirements

• 5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS.
• Strong writing skills with the ability to simplify complex concepts.
• Experience building or supporting vertical, industry, segment, or account-based marketing programs.
• Proven ability to execute campaigns with tightly managed budgets.
• Strong organizational and project management skills with the ability to own multiple initiatives simultaneously.
• Experience collaborating closely with sales and product teams.

Nice to have

• Familiarity with Salesforce, 6sense, Wrike, and Marketing Automation Platforms (e.g., Marketo).
• Proficiency with marketing and web analytics tools like Google Analytics or Power BI.
• Hands-on experience designing assets in Canva.
• Experience optimizing landing pages and paid ad performance.

Culture & Benefits

• Global culture of growth and possibility.
• Operating model fully supportive of remote work.
• Opportunity to work with smart, creative, and proactive teams.
• Focus on autonomy and end-to-end ownership of marketing deliverables.