Senior Growth Marketing Manager (Proptech)

TL;DR

Senior Growth Marketing Manager (Proptech): Managing the full-funnel growth system from first touch to activation for a short-term rental revenue management platform with an accent on organic distribution, conversion optimization, and AI-native workflows. Focus on designing growth loops, executing end-to-end experiments, and optimizing the signup-to-activation handoff.

Location: Remote (Canada)

Company

hirify.global powers the business of short-term rentals with a best-in-class Revenue Management System used by thousands of property managers and owners worldwide.

What you will do

• Own SEO, GEO, and AEO strategies across owned channels and lead content distribution and performance.
• Drive CRO across landing pages, signup flows, and onboarding entry points in partnership with Product and Design.
• Build and prioritize the growth experiment backlog, developing hypotheses and analyzing results.
• Optimize the signup-to-activation handoff and track cohort drop-off points during the credit period.
• Coordinate paid media strategy with agencies to ensure full-funnel message consistency.
• Analyze funnel metrics using GA4 and connect channel performance to business outcomes.

Requirements

• 5+ years of experience in growth, performance marketing, or demand generation, ideally in B2C or B2B SaaS.
• Proven track record of improving search rankings and organic performance.
• Experience designing and running growth experiments end-to-end.
• Proficiency in Google Analytics 4 (GA4) to extract and execute upon data insights.
• Must be based in Canada.

Nice to have

• Experience in short-term rental, proptech, or hospitality spaces.
• Familiarity with SQL or similar data querying tools.
• Experience with HubSpot, Webflow, or other CRMs.

Culture & Benefits

• Equity through stock options.
• Unlimited PTO.
• Private health insurance.
• A culture focused on curiosity, craft, and high ownership.

Hiring process

• Initial video conversation with the Recruiting team.
• Interview with the Director of Growth Marketing.
• Role-relevant assignment followed by a presentation to a panel of stakeholders.
• Final interview with the VP of Marketing and VP of Product.