Head of Marketing (PropTech)

TL;DR

Head of Marketing (PropTech): Leading brand and demand generation strategy for the UK and US markets to drive pipeline and revenue growth. Focus on integrated GTM execution, pipeline diagnostics, and embedding AI-driven efficiencies into marketing workflows.

Location: London, Greater London (Remote)

Company

hirify.global is a PropTech company building technology to streamline the property development process and unlock land for housing.

What you will do

• Lead integrated marketing strategy for brand growth and demand generation across UK and US markets.
• Manage digital channels including SEO/SEM, social, email, and paid media to maximize lead generation.
• Partner with Product and Sales on GTM planning, positioning, and phased launch execution.
• Analyze full-funnel conversion data to identify pipeline gaps and provide actionable recommendations.
• Build and lead a high-performing marketing team using a hybrid in-house and agency model.
• Manage marketing budgets and align pipeline targets with annual and quarterly revenue forecasts.

Requirements

• Senior marketing leadership experience, preferably in B2B SaaS or data-led businesses.
• Proficiency with MarTech stacks such as HubSpot, Salesforce, and Google Ads.
• Strong analytical skills to interpret CRM data, attribution gaps, and market trends.
• Expertise in product marketing, including ICP definition and messaging frameworks.
• Proven track record of recruiting and managing high-performing teams and external agencies.
• Active experience embedding generative AI and automation tools into professional workflows.

Culture & Benefits

• Remote-first flexible working environment.
• Competitive salary with a company equity scheme.
• Private health and dental insurance.
• 27 days of paid holiday plus bank holidays and unlimited unpaid leave.
• Growth fund (£500) and remote working fund (£200).
• Company away days and volunteer charity day.