Director, Events

TL;DR

Director, Events (Event Marketing/ABM): Own and evolve Impact’s full-funnel enterprise event strategy, driving event-sourced and event-influenced pipeline and revenue outcomes with an accent on scalable program execution, cross-functional alignment, and measurable ROI. Focus on building integrated pre-/post-event digital campaigns, managing CRM and marketing automation workflows, and using AI-enabled/agentic AI tools to improve event quality, speed, personalization, and reporting.

Location: Chicago, Illinois

Salary: $100,000-$136,000

Company

hirify.global is a privately owned managed services provider built around a people-first approach.

What you will do

• Own and evolve the full-funnel events strategy and annual events calendar aligned to revenue goals, segments, and marketing objectives.
• Lead and develop the events team; establish scalable processes, playbooks, and best practices to improve execution quality and efficiency.
• Plan and oversee enterprise events (trade shows, roundtables, VIP/client events, webinars, virtual programs, sales kickoffs, and company events).
• Design integrated pre-event and post-event digital campaigns, including ABM outreach, persona-based lead nurture, on-demand content promotion, and sales follow-up plays.
• Own event-level lead targets and reporting frameworks (registrations, attendance, engagement, MQLs, opportunities, pipeline contribution, and revenue influence) with strong CRM hygiene and post-event analysis.
• Serve as senior onsite lead for key events and manage event budgets, vendors/venues, contracts, purchase orders, invoice reconciliation, and event technology partners.

Requirements

• 8+ years of experience in event marketing/field marketing or related marketing, including 3+ years in a leadership/management role.
• Proven experience building full-funnel event strategies with measurable pipeline impact (MQLs, pipeline contribution, revenue influence).
• Experience managing events at scale across trade shows, executive programs, hosted/partner events, webinars, and virtual events.
• Hands-on experience with CRM platforms (Microsoft Dynamics or Salesforce) and marketing automation (HubSpot or similar) for lead tracking, routing, reporting, and nurture.
• Working knowledge of AI-enabled tools and willingness to use AI thoughtfully across event workflows; ability to travel for events and provide onsite leadership.
• Work authorization: must be authorized to work in the United States at the time of application (immigration sponsorship may be considered in limited circumstances).

Culture & Benefits

• Up to 20 days of PTO, 7 paid sick days, 12+ paid holidays, and paid parental leave.
• 401(k) and retirement plans with complimentary financial advisory services.
• Comprehensive health, disability, life, dental, and vision plans.
• Training and continued education reimbursement for development and growth.
• Incentive rewards and additional recognition programs.

Hiring process

• Initial interview with Impact Talent Acquisition to discuss compensation and role fit.
• Subsequent interviews focused on events strategy, execution, and measurable revenue/pipeline outcomes.
• Final discussions with leadership around expectations and collaboration across functions.