Director Digital Strategy (AI)

Location: Burbank, California, United States; onsite

Salary: $113,000–$190,000 USD per year

Company

hirify.global develops immersive experiences, technology, media, live entertainment venues, regional sports and entertainment networks, and streaming products.

What you will do

• Define and drive the end-to-end digital strategy across content, discoverability, performance, analytics, and lifecycle marketing.
• Collaborate with product, engineering, creative, and marketing teams to build and optimize websites, digital platforms, and customer journeys.
• Lead SEO, GEO, organic content, technical SEO, structured data, and AI-driven search strategies.
• Own lifecycle marketing across email, push, SMS, MMS, CRM, segmentation, personalization, and automation.
• Establish experimentation, attribution, KPI, analytics, and measurement frameworks using tools such as GA4 and Looker.
• Lead and mentor a multidisciplinary digital team while managing agencies, vendors, and technology partners.

Requirements

• Extensive digital marketing and web experience driving engagement, conversion, and retention across multi-channel ecosystems.
• 5+ years of experience leading cross-functional digital teams across SEO/GEO, UI/UX, analytics, content, and lifecycle or CRM marketing.
• Deep expertise with headless or composable CMS platforms, including content modeling, API-driven delivery, and multi-channel publishing.
• Experience with A/B and multivariate testing, SEO, GEO, AI search ecosystems, CRM and marketing automation platforms, analytics, and data visualization.
• Strong understanding of web performance, WCAG accessibility standards, UX best practices, customer journey strategy, and financial or strategic planning.
• Experience in entertainment, hospitality, or live events, including familiarity with ticketing ecosystems and event-based customer journeys.

Culture & Benefits

• Collaborative environment focused on experimentation, continuous learning, and data-informed decision-making.
• Opportunities to work with immersive experiences, advanced technologies, live entertainment, sports, and streaming products.
• Upskilling tools and resources to support career development and skill growth.
• Equal employment opportunities and reasonable accommodation support in accordance with applicable laws.