Marketing Automation Manager

TL;DR

Marketing Automation Manager (Marketing): Planning and executing end-to-end marketing automation campaigns with an accent on lead nurturing, scoring, and lifecycle management. Focus on optimizing data hygiene, managing CRM integrations, and delivering data-driven insights to improve campaign performance.

Location: Must be based in the United States

Company

hirify.global is a leading provider of cloud communications and collaboration technology that enables businesses to connect more effectively.

What you will do

• Plan and execute end-to-end marketing automation campaigns including lead nurturing and scoring.
• Maintain and optimize data hygiene, enrichment, and governance within the marketing database.
• Manage integrations between the marketing automation platform and third-party tools.
• Collaborate with Sales Operations to troubleshoot data exchange issues and optimize workflows.
• Analyze campaign performance and lead attribution to provide actionable reports to stakeholders.
• Evaluate and adopt new tools to support scaling marketing needs.

Requirements

• Must be based in the United States
• 3+ years of experience in online marketing with a focus on Marketo.
• Advanced skills and in-depth experience with Salesforce.
• Working knowledge of HTML and CSS for email and landing page editing.
• Proven track record in lead management, attribution modeling, and revenue cycle models.
• Bachelor’s degree required.

Nice to have

• Adobe Marketo Engage certification.

Culture & Benefits

• Strong focus on teamwork, transparency, and mutual accountability.
• Environment that promotes from within with long-term employee retention.
• Fast-paced and dynamic work environment.
• Opportunities to work with cloud technology in a collaborative setting.

Hiring process

• Initial application review.
• Interview rounds including team interviews.