Director of Lifecycle Marketing (Marketing)

TL;DR

Director of Lifecycle Marketing (Marketing): Building and scaling a global omni-channel lifecycle engine to optimize member experience and drive engagement with an accent on personalized customer journeys, hosting and travel activation, and lifecycle data infrastructure. Focus on establishing the lifecycle function from scratch, integrating AI and CDP tools, and scaling impact through team leadership.

Location: Remote (US)

Salary: $175,000 – $260,000 + Equity

Company

hirify.global is a members-only home swapping platform that enables a travel-rich lifestyle through a community-based exchange of primary residences.

What you will do

• Own the strategic roadmap and execution of omni-channel communications across email, SMS, push notifications, and in-app messaging.
• Establish the lifecycle marketing function, including cross-functional processes for campaign execution, measurement, and reporting.
• Partner with Data Engineering and Analytics to develop actionable performance insights and evolve the data infrastructure for personalization.
• Develop messaging playbooks for new product launches and marketing campaigns in collaboration with PMM.
• Act as the voice of the member by translating lifecycle performance into actionable insights to deepen organizational understanding of member segments.
• Integrate advances in AI, personalization, and marketing technology into the member experience to unlock growth.

Requirements

• 12+ years of experience in lifecycle marketing and CRM strategy, ideally within consumer marketplaces or membership products.
• Proven track record of building high-volume lifecycle programs that drive measurable business outcomes.
• Hands-on experience with Braze, CDP integrations, and AI personalization/localization tooling.
• Strong analytical mindset with the ability to derive insights from complex, omni-channel programs and data pipelines.
• Deep experience with mobile-first channels, including push, in-app, SMS, and WhatsApp.
• Must be based in the United States.

Culture & Benefits

• Competitive cash compensation and equity.
• Comprehensive health benefits and flexible time off with 12 paid holidays per year.
• $4,000 annual travel stipend and 21 credits per year for staying in hirify.global homes.
• Remote-first and remote-flexible work environment with opportunities to gather at the San Francisco HQ.
• Regular team and company offsites to foster connection and collaboration.
• Inclusive team culture with high standards for feedback and continual growth.