Global Events Marketing Manager

TL;DR

Global Events Marketing Manager (B2B Events/Marketing): Lead audience acquisition, engagement, and performance marketing for Twilio’s priority customer events with an accent on integrated multi-channel campaign strategy and funnel-based optimization. Focus on building event marketing calendars, messaging, segmentation, and analytics using Marketo, Salesforce, Tableau, and Excel to drive registration, attendance, and measurable business impact.

Location: Remote (US) — not eligible to be hired in CA, CT, NJ, NY, PA, WA

Salary: $87,840–$109,900 (estimated pay range for candidates based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington D.C.)

Company

Twilio shapes the future of communications with remote-first work and global customer and developer impact.

What you will do

• Lead audience acquisition and engagement strategy for flagship customer events (SIGNAL, SIGNAL World Tour, Exec Connect).
• Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, and internal advocacy.
• Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans with cross-functional stakeholders.
• Develop on-brand event marketing copy for email journeys, web pages, registration flows, sales enablement, and know-before-you-go communications.
• Execute and optimize campaigns in Marketo, manage targeting/segmentation, and ensure alignment with lead capture, attribution, and reporting requirements.
• Analyze performance using Salesforce, Tableau, and Excel; build dashboards/reports and run tests to improve registration, show-rate risk, and business outcomes.

Requirements

• US hiring eligibility: role is remote but not eligible to be hired in CA, CT, NJ, NY, PA, WA.
• 5+ years of experience in marketing, growth marketing, demand generation, field marketing, campaign marketing, or event marketing.
• 3+ years of experience supporting B2B/customer/field/executive events or event-led marketing campaigns.
• Experience building integrated marketing campaigns across email, web, digital, social, paid, sales activation, field marketing, or partner channels.
• Strong understanding of the B2B marketing funnel (segmentation, lead capture, conversion, attribution, pipeline influence, ROI measurement).
• Experience with Marketo, Salesforce, Tableau, Excel (or similar) to execute campaigns and analyze/report results; strong Excel skills.

Culture & Benefits

• Remote-first work model with approximately 15% travel to connect in person.
• Competitive pay, generous time off, and ample parental and wellness leave.
• Healthcare benefits and a retirement savings program (benefits vary by location).
• 401(k) retirement account, paid sick time, paid personal time off, and paid parental leave.
• Eligibility for Twilio’s equity plan and corporate bonus plan.

Hiring process

• Applications reviewed until August 31, 2026 (may change based on business needs).
• Hiring decisions are made by real Twilions.