Senior Consultant - Data Insights (Martech)

TL;DR

Senior Consultant - Data Insights (Martech): Architecting and delivering value-adding data insights solutions for enterprise clients with an accent on marketing modernization and scalable data models. Focus on designing analytical frameworks, optimizing large-scale communication strategies, and integrating agentic AI into data workflows.

Location: Toronto, Canada

Salary: $90,000 - $140,000 CAD

Company

hirify.global is a world-leading Centre of Excellence specializing in hyper-personalization, marketing automation, and CRM for some of the world's most admired brands.

What you will do

• Architect and deliver complex data solutions to optimize large-scale communication strategies.
• Perform advanced analysis to identify patterns and trends that directly inform client strategy.
• Design and run test-and-learn programs, including A/B tests and incrementality, across multiple channels.
• Partner with senior stakeholders to define strategic business questions and data roadmaps.
• Drive agentic AI adoption by embedding AI solutions into data and insights workflows.
• Build automated reporting and insights dashboards within Adobe and Salesforce platforms.

Requirements

• Minimum 5 years of experience in a consultant or business liaison role related to data, BI, or analytics.
• Expertise in writing, debugging, and optimizing complex SQL queries.
• Strong experience in designing scalable dimensional data models and managing DBT transformations.
• Proficiency in building production-ready Power BI semantic models and dashboards using DAX.
• Experience working in modern cloud data environments such as Snowflake, BigQuery, or Databricks.
• Must be based in Toronto, Canada.

Nice to have

• Experience in consulting or agency environments.
• Strong marketing domain knowledge.
• Ability to build reports natively within Adobe Campaign/AJO or Salesforce Marketing Cloud.

Culture & Benefits

• Part of a global network with over 30,000 employees across 150+ offices.
• Collaborative environment working with cross-disciplinary experts in strategy, creative, and engineering.
• Opportunities for significant leadership and professional growth.
• Inclusive culture valuing connection, belonging, and the power of differences.