Business Analyst (Ad Tech)

Location: Barcelona, Spain

Company

hirify.global develops interactive gaming and marketing technology solutions, with this role supporting its Ad Tech and Growth functions.

What you will do

• Provide operational marketing and campaign performance analysis for User Acquisition and Growth teams.
• Monitor AppsFlyer and other advertising partner platforms for tracking issues, anomalies, attribution problems, and reporting discrepancies.
• Configure, monitor, and report on partner-native incrementality experiments, coordinating with Data Analytics and Data Science.
• Aggregate spend, impressions, installs, attribution, and performance metrics into recurring reports and lightweight dashboards.
• Ensure accurate campaign tracking, UTM structures, AppsFlyer links, event configurations, and pre-launch validation.
• Coordinate external vendors and internal Marketing, Data Analytics, Data Science, Engineering, and User Acquisition stakeholders to resolve data and platform issues.

Requirements

• At least 2 years of experience in business analytics, marketing analytics, ad operations, growth analytics, or a similar role.
• Experience with digital marketing platforms, mobile advertising, performance marketing, and Mobile Measurement Partners, preferably AppsFlyer.
• Strong understanding of mobile attribution and marketing performance metrics.
• Experience using advertising dashboards such as Meta, Google Ads, TikTok, Unity, or AppLovin.
• Advanced Excel and/or Google Sheets skills, strong analytical and problem-solving abilities, and effective stakeholder communication.
• Ability to manage multiple priorities in a fast-paced environment.

Nice to have

• Experience with mobile applications, gaming, free-to-play, social casino, or User Acquisition teams.
• Familiarity with SKAdNetwork, privacy-centric mobile measurement, retargeting, attribution ecosystems, and partner-native incrementality testing.
• Exposure to Looker, Redash, Tableau, Power BI, or similar BI tools.
• Basic SQL knowledge for reading and validating data.
• Experience with campaign tagging, tracking links, event configuration, creative analytics, or marketing automation tools.

Culture & Benefits

• Fast-paced environment focused on data-driven operational decisions.
• Compensation and benefits are determined based on skills, experience, qualifications, and location.
• Depending on role and location, benefits may include annual bonuses, incentives, health and wellbeing benefits, paid time off, retirement plans, insurance, and statutory benefits.