Senior Associate, Activation Digital Planning

Location: Milan, Italy. Hybrid work approach.

Gross annual pay: €25,000–€42,000.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns at scale.

What you will do

• Deliver and execute digital media plans aligned with client objectives and allocated budgets.
• Manage day-to-day implementation, buying, and optimization of digital campaigns.
• Analyze campaign performance and prepare competitive reports to identify trends.
• Recommend tactical changes to maximize campaign results and escalate complex issues to the Manager.
• Manage awareness, performance, data-driven, and retargeting campaign types.
• Collaborate with agency teams, client suppliers, and creative agencies while supporting junior team onboarding.

Requirements

• 3+ years of experience in digital media planning.
• Experience using ad servers and analytics tools to evaluate campaign results.
• Knowledge of online-channel commercial offers and dynamics across performance and branding markets.
• University degree, preferably in Economics, Advertising, Marketing, or Communication.
• Fluent English required.
• Proactivity, strong problem-solving and collaboration skills, accuracy, attention to detail, and ability to meet deadlines.

Nice to have

• Proficient use of AI and other technology to enhance client outcomes.

Culture & Benefits

• Hybrid environment with in-office events focused on collaboration and knowledge sharing.
• Corporate benefits and discounts platform.
• Employee wellbeing and support programs, including mental health awareness days.
• English and additional language learning platform access.
• Dedicated e-learning platform with more than 2,000 courses.
• Ticket Restaurant, accident insurance, company-paid life insurance, tax assistance, and paid time off.