B2B Marketing & Sales Enablement Manager (Fintech)

TL;DR

B2B Marketing & Sales Enablement Manager (Fintech): Driving the full marketing funnel for a digital payments API platform with an accent on lead generation, CRM management, and sales enablement. Focus on executing demand-gen campaigns, optimizing the inbound funnel, and creating high-impact collateral to convert technical audiences into revenue.

Location: Hybrid or remote work available in Belarus, Georgia, Moldova, Romania, Serbia, Spain, or Poland.

Company

hirify.global is a global provider of telecommunications and payment services, supporting over 1,800 employees across 20+ countries with a focus on global connectivity and digital value.

What you will do

• Drive traffic across organic, paid, and AI search channels targeting fintech developers and enterprise buyers.
• Manage the full HubSpot inbound funnel, including landing pages, lead scoring, and nurture sequences.
• Create and maintain high-impact sales collateral such as pitch decks, battle cards, and one-pagers.
• Lead end-to-end product launch campaigns and align website content with the product roadmap.
• Own zendit.io performance through SEO, CRO, and developer documentation updates.
• Manage logistics and strategy for major industry trade events like Money 20/20 and MWC.

Requirements

• 5+ years of experience in B2B marketing, specifically in SaaS, fintech, or API-first products.
• Proven track record in running demand-generation campaigns with measurable ROI.
• Expertise in HubSpot workflows, sequences, and dashboard management.
• English proficiency: C1 required.
• Strong data-driven mindset with experience in CRM hygiene and KPI reporting.
• Ability to collaborate seamlessly with Sales, Product, and Engineering teams.

Nice to have

• Experience marketing to technical or developer audiences.
• Proficiency in Generative Engine Optimization (GEO).

Culture & Benefits

• Stable role with long-term growth perspective and annual performance reviews.
• Competitive salary and compensation for professional training, seminars, and conferences.
• Access to high-quality hardware and company-supported English classes.
• Referral program for team growth.
• Additional perks available for employees based in Minsk and Chisinau offices.