Senior Director Marketing, Americas (Consumer Analytics)

Location: US OH Akron Corp Hdqtrs

Company

hirify.global is a global tire manufacturer with approximately 63,000 employees and 49 manufacturing facilities across 19 countries.

What you will do

• Define and execute the Americas marketing strategy across all regional business units in alignment with global priorities and annual operating plans.
• Lead consumer marketing, insights, and analytics across media, content, CRM, websites, consumer insights, marketing analytics, and business analytics.
• Translate global brand positioning and campaigns into regionally relevant, digital-first consumer experiences and local marketing plans.
• Establish governance, frameworks, and operating models for consistent consumer marketing execution across Americas markets and hubs.
• Use segmentation, targeting, consumer trends, commercial performance, pricing, and network analysis to identify growth opportunities.
• Lead website and digital analytics, marketing mix modeling, attribution, propensity modeling, and predictive analytics to improve ROI and customer satisfaction.

Requirements

• At least 15 years of progressive marketing experience in a global consumer products organization.
• Experience leading large, multifunctional, and geographically dispersed teams.
• Proven success developing and executing regional or global marketing and analytics strategies.
• Expertise in brand, digital, and consumer marketing supported by advanced analytics.
• Strong strategic, analytical, commercial, communication, and stakeholder-influence skills.
• Ability to collaborate across functions and lead in multicultural, multi-market environments.

Nice to have

• Degree in business, marketing, analytics, or a related field.
• Experience across brand marketing, media, digital, analytics, or consumer insights.

Culture & Benefits

• Full-time employment with a global manufacturing organization.
• Opportunity to contribute to products and services developed through innovation centers in Akron, Ohio, and Colmar-Berg, Luxembourg.
• Equal employment opportunity and reasonable accommodation support are available throughout the application process.