Digital Marketing & Customer Experience Director (AI)

Location: Atlanta, Georgia, United States. Primarily office-based, with regular travel to divisions and communities, including site visits, industry events, off-site meetings, and field operations oversight. The role transitions between on-site and remote work across multiple markets.

Company

hirify.global builds homes and develops individual residential communities across the United States, with a focus on quality, craftsmanship, and innovation.

What you will do

• Own the vision, standards, roadmap, and performance of Beazer’s website as the primary digital customer touchpoint.
• Lead email and SMS lifecycle experiences, including cadence, personalization, tone, fatigue management, and channel integration.
• Own conversion performance across the customer funnel from visit to lead, appointment, and sale.
• Establish measurement frameworks, analyze customer journeys, and translate analytics into actionable marketing, customer experience, and sales decisions.
• Define responsible AI use cases, governance, guardrails, and priorities across personalization, segmentation, optimization, and insight generation.
• Lead the Salesforce Marketing Cloud partnership, martech strategy, experimentation governance, and a team spanning digital experience, lifecycle messaging, and analytics.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required; an MBA or advanced degree is preferred.
• 8–10 years of progressive experience in digital marketing, digital experience, or customer experience, including at least 3 years in a leadership role.
• Experience owning and optimizing customer-facing digital platforms and email/SMS lifecycle channels.
• Strong experience in marketing analytics, customer journey analysis, performance measurement, and insight-driven decision-making.
• Experience with marketing technology ecosystems, marketing automation, CRM, and digital analytics tools; Salesforce Marketing Cloud experience is strongly preferred.
• Experience applying AI in marketing or digital experience environments, leading cross-functional initiatives, and developing teams.

Culture & Benefits

• Office-based work combined with regular field travel and on-site community visits.
• Collaboration with Marketing, Sales, Brand, IT, Data, and Marketing Automation teams.
• Responsibility for building operating standards, cross-functional collaboration, and organizational capability.
• Work across multiple markets and digital, lifecycle, analytics, and field marketing environments.