Senior Director of Media and Partnerships

Location: Plano, Texas, United States. Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Company

hirify.global is a technology and data-driven provider of accessible financial solutions through Acima, Brigit, and Rent-A-Center across digital and store-based channels.

What you will do

• Develop performance marketing strategies and investment plans across paid social, display, video, audio, paid search, traditional TV, and connected TV.
• Align media strategies with audience personas, localized merchandising priorities, acquisition KPIs, CAC, and LTV across web, app, marketplace, and e-commerce channels.
• Lead agency, vendor, ad tech, and platform relationships, including Google, Meta, TikTok, mobile measurement partners, and strategic providers.
• Scale test-and-learn programs across customer journeys, creative messaging, landing experiences, and media channels to improve incremental growth and ROI.
• Lead organic discovery across traditional search and AI-powered answer engines, partnering with Product on technical infrastructure and content visibility.
• Manage media budgets, forecasts, accruals, and variance governance; mentor media team members and develop scalable local marketing programs with Rent-A-Center franchise owners.

Requirements

• 10+ years of experience in digital marketing.
• Strong experience using first-party data for audience targeting, personalization, measurement, and media performance.
• Experience developing strategic partnerships that create shared customer and business value.
• Experience managing agencies and teams of 5–10 people, including in-house buyers.
• Ability to influence executive leaders and present media investment strategies, performance insights, and growth recommendations.
• Exceptional analytical, creative, communication, leadership, collaboration, and problem-solving skills.

Nice to have

• Experience in agency, financial services, or retail environments.
• Experience managing media budgets exceeding $50 million.

Culture & Benefits

• Cross-functional collaboration with Marketing Sciences, Creative, Customer Experience, Product, Personalization, Finance, Accounting, Legal, Compliance, and technical teams.
• Commitment to diversity, equal opportunity, and an inclusive work environment.