Senior Manager, Digital Marketing (Automotive)

Location: Corporate - Atlanta; office address in Kennesaw, Georgia

Annual salary: $104,600–$167,400, with possible bonus and equity.

Company

hirify.global is a large automotive retailer focused on transparent vehicle sales and customer experiences, with more than 200 locations and over 25,000 associates.

What you will do

• Develop and optimize omnichannel customer communication strategies across letters, statements, email, text, IVR, websites, and mobile apps.
• Oversee the creative design and execution of digital and mailed communications in line with brand guidelines.
• Lead the Digital Marketing team and ensure operational processes follow policies, procedures, and regulatory requirements.
• Drive cross-functional initiatives with Technology, Legal, Compliance, Operations, leadership, and business partners.
• Create and maintain customer journey maps covering important moments throughout the CAF customer journey.
• Track productivity, metrics, and communication performance through reports and dashboards while addressing audit and compliance findings.

Requirements

• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of marketing or equivalent experience.
• Critical thinking, problem-solving, systems thinking, communication, and change-influence skills.
• Experience with website analytics tools such as Google Analytics.
• Leadership experience with a culture-focused approach and strong associate engagement.
• Proficiency in creating and using customer journey maps and personas.

Nice to have

• Experience with Salesforce CRM and Marketing Cloud.

Culture & Benefits

• Paid sick, vacation, holiday, bereavement, and jury-duty time for eligible associates.
• Full-time salaried associates receive paid time away as needed, subject to manager approval.
• Bonus and equity may be available.
• Career development, training, and diversity initiatives are emphasized.