Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (AI): Leading product marketing and evangelism efforts for the AI Data Cloud across the ASEAN market with an accent on GTM strategy and technical storytelling. Focus on translating complex AI technology into market momentum and driving adoption through community engagement and strategic launches.

Location: Singapore

Company

Snowflake is powering the era of the agentic enterprise by helping organizations modernize data access and unlock AI-driven insights via the AI Data Cloud.

What you will do

• Lead product marketing and evangelism strategies specifically for the ASEAN market.
• Build and execute innovative go-to-market (GTM) programs to strengthen market position and accelerate growth.
• Evangelize the AI Data Cloud through speaking engagements, social media, and community outreach to customers and analysts.
• Develop high-impact messaging, content, and sales enablement assets for internal and partner teams.
• Own end-to-end product launches for the region, including briefings and spokesperson support.
• Serve as a thought leader and build competitive intelligence on industry trends.

Requirements

• 15-20+ years of experience in technology, product, and market-facing roles.
• Deep expertise in data management and AI/ML technologies.
• Proven track record of architectural or technical leadership in complex data solutions.
• Experience partnering with field GTM teams, including marketing, sales, and solution engineering.
• Deep insight into the unique technological landscape and market dynamics of the ASEAN region.
• BS/BA degree or equivalent practical experience.

Nice to have

• Professional fluency in regional languages such as Bahasa, Mandarin, Cantonese, or Thai.

Culture & Benefits

• Dynamic, fast-moving environment that encourages an experimental mindset.
• Culture rooted in curiosity, low-ego collaboration, and challenging conventional thinking.
• Commitment to diversity, belonging, and professional growth.
• Opportunity to have high visibility and influence in one of enterprise technology's most critical categories.