Manager, Field Marketing – Southeast & Northeast Asia (AI)

Location: Singapore; hybrid work model. The role supports Southeast Asia, Hong Kong, Taiwan, and South Korea and may require domestic and international travel.

Company

hirify.global provides an Autonomous Knowledge Platform that unifies data, knowledge, and business context across on-premises, cloud, and hybrid environments, with AI-enabled business solutions.

What you will do

• Drive regional demand generation through digital programs, field events, partner marketing, content syndication, and ABM campaigns.
• Build and execute named-account programs, including buying committee mapping, account-level content activation, and multi-touch digital sequences.
• Coordinate campaign assets in ABM and marketing automation platforms such as Influ2 and Eloqua.
• Partner with sales leadership and SDR teams to align campaigns with pipeline goals and create field enablement materials.
• Plan and manage in-person and virtual events across multiple markets, including Cvent setup, promotion, and post-event activities.
• Manage the regional marketing calendar and budget, analyze full-funnel performance, and optimize conversion from leads to closed business.

Requirements

• Bachelor’s degree and 5–8 years of B2B marketing experience in field marketing, demand generation, or ABM.
• Regional marketing experience across Southeast Asia; familiarity with Taiwan or South Korea is beneficial.
• Experience in B2B enterprise software, data, analytics, or AI.
• Experience with direct and indirect sales environments, channel marketing, partner co-marketing, and MDF management.
• Proficiency in Salesforce campaign and pipeline reporting, with a data-driven approach to funnel analysis.
• Fluent English and Mandarin, spoken and written, are required.

Nice to have

• Additional Southeast Asian languages.
• Experience with Influ2, Eloqua, or equivalent ABM and marketing automation platforms.
• Experience adapting campaigns and messaging for local markets and industry verticals.

Culture & Benefits

• People-first culture focused on employee well-being and professional growth.
• Flexible work model supporting decisions about when and where to work.
• Inclusive environment that values diverse backgrounds and perspectives.
• Collaboration with regional sales teams, channel partners, and local and global marketing colleagues.