Marketing Strategy & Planning Manager (B2B SaaS)

TL;DR

Marketing Strategy & Planning Manager (B2B SaaS): Turning strategic vision into operational reality by managing infrastructure and data-driven insights for a global marketing organization with an accent on marketing funnel optimization and operational rigor. Focus on diagnosing pipeline opportunities, tracking cross-functional initiatives, and translating complex performance data into actionable growth strategies.

Location: Remote (US). Not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Salary: $116,960 - $171,900 (depending on location)

Company

Twilio is a global communications platform that empowers businesses to craft personalized customer experiences through innovative software solutions.

What you will do

• Translate business goals into actionable marketing strategies and scalable operational frameworks.
• Analyze complex marketing performance data to identify bottlenecks and surface trends for leadership.
• Optimize the marketing funnel and pipeline creation through attribution models and velocity metrics.
• Lead the operational PMO by tracking cross-functional initiatives and project roadmaps.
• Act as the strategic communication bridge between Marketing and GTM teams.

Requirements

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
• Proficiency with BI tools (Tableau), CRM platforms (Salesforce), and marketing automation systems.
• Strong ability to collaborate across matrixed teams including Sales, Finance, and Analytics.
• Technical fluency in data architecture, API integrations, and lead routing.
• Must be based in the US (excluding CA, CT, NJ, NY, PA, WA).

Nice to have

• Experience working with AI products (LLMs, copilots, RAG apps, workflow tools).
• Experience leading significant cross-functional initiatives with minimal oversight.

Culture & Benefits

• Remote-first work culture with a focus on global inclusion and connection.
• Competitive pay, equity plans, and corporate bonus eligibility.
• Comprehensive healthcare, 401(k) retirement account, and wellness leave.
• Generous time off, including paid sick, personal, and parental leave.