Marketing Strategy & Planning Manager (SaaS)

Location: Remote in the United States; not eligible for hiring in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington. Occasional travel may be required for project or team meetings.

Salary: $116,960–$146,200 for candidates based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington, D.C.; higher ranges apply in other listed U.S. locations. The role may also include equity and a corporate bonus plan.

Company

Twilio provides communications solutions that help businesses and developers create personalized customer experiences.

What you will do

• Translate business goals into marketing strategies and scalable operational frameworks.
• Analyze marketing performance data, surface trends and bottlenecks, and prepare actionable leadership reports.
• Diagnose funnel and pipeline creation opportunities, including account-to-opportunity mapping, pipeline attribution, and funnel velocity.
• Maintain and optimize the marketing measurement foundation.
• Lead day-to-day marketing project management and create project roadmaps with measurable results.
• Connect Marketing and GTM teams while coordinating cross-functional initiatives.

Requirements

• 3–5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
• Experience collaborating across matrixed Marketing, Sales, Finance, and Analytics teams.
• Strong proficiency with business intelligence tools, CRM platforms such as Salesforce, and marketing automation systems.
• Technical fluency in data architecture, API integrations, and lead routing, plus familiarity with CAC, LTV, and ROI.
• Excellent organizational and project management skills with the ability to manage competing priorities.

Nice to have

• Experience working with AI products such as LLMs, copilots, RAG applications, or workflow tools.
• Experience with Tableau or another BI platform.
• Experience leading significant cross-functional initiatives with minimal oversight.

Culture & Benefits

• Remote-first work with occasional in-person team, project, or customer meetings.
• Healthcare insurance, retirement savings through a 401(k), paid sick time, and paid personal time off.
• Paid parental leave, wellness leave, and additional parental and wellness benefits.
• Opportunities to participate in volunteering and community support initiatives.

Hiring process

• Applications are intended to be accepted until August 31, 2026, subject to change.
• Hiring decisions are made through a formal interview process; AI may assist with process efficiency.