Manager, Growth Marketing

TL;DR

Manager, Growth Marketing (Marketing): Building a new growth marketing function to scale lead generation, newsletter sign-ups, and individual donations with an accent on paid media strategy and conversion optimization. Focus on managing agency relationships, developing high-converting creative assets, and analyzing performance data to drive D2C strategy.

Location: Must be based in or able to commute to New York, NY (Hybrid)

Salary: $81,000–$98,000 per year

Company

hirify.global is a global nonprofit organization dedicated to creating educational media and experiences that help children grow smarter, stronger, and kinder.

What you will do

• Manage the end-to-end paid media strategy across channels including Meta, TikTok, and Google.
• Oversee day-to-day relationships with external paid media agencies to ensure KPI accountability.
• Lead the development and A/B testing of creative assets and copy to maximize conversion rates.
• Drive first-party data acquisition strategies to increase email sign-ups and registered users.
• Analyze performance metrics and synthesize data into actionable recommendations for cross-functional teams.
• Collaborate with internal stakeholders on D2C strategy and cross-channel attribution.

Requirements

• 3-5 years of experience in paid media, growth marketing, or digital advertising.
• Hands-on experience managing Meta and programmatic campaigns.
• Proven ability to manage external agency or vendor relationships.
• Strong analytical skills with proficiency in data analysis and multi-touch attribution models.
• Must be based in New York, NY for hybrid office attendance.

Culture & Benefits

• Opportunity to build a marketing function from the ground up within a mission-driven nonprofit.
• Hybrid work model with in-office requirements.
• Collaborative environment working across diverse teams including creative, analytics, and individual giving.
• Contribution to a globally recognized mission impacting children in over 190 countries.