Sr. Paid Search & Paid Social Strategist

TL;DR

Sr. Paid Search & Paid Social Strategist (Paid Media): Lead the strategy and hands-on execution of high-performance paid media campaigns across paid search and paid social with an accent on in-platform optimization, automation, creative testing, and conversion tracking. Focus on building full-funnel search/social plans, scaling performance via smart bidding and native automation, and translating measurement data into executive-level growth narratives.

Company

hirify.global is a next-generation global management consulting group with digital-first capabilities.

What you will do

• Own paid search and paid social strategy and execution across Google Ads, Microsoft Ads, app ecosystems, and Meta/TikTok/LinkedIn platforms.
• Plan and manage integrated search + social media plans against client growth forecasts, including keyword architecture, query mapping, audience/targeting frameworks, and full-funnel roadmaps.
• Build and optimize campaigns directly in-platform (segmentation, ad/creative rotation, and bid strategy) to maximize efficiency and return on spend.
• Implement and scale automation (smart bidding, feed-based automation, scripts, and native platform automation like Advantage+ and Smart Performance).
• Run structured creative testing with Creative partners to manage ad fatigue and continuously feed winning concepts into the testing cycle.
• Own end-to-end conversion tracking and reporting, partnering with Analytics and Tech on GA4, GTM, server-side tracking, and platform pixels/APIs.

Requirements

• 5+ years of hands-on experience managing paid search and paid social campaigns in an agency or performance marketing environment.
• Deep platform expertise across Google Ads, Microsoft Ads, and app ecosystems (e.g., Apple Search Ads, Google UAC) plus Meta, TikTok, and LinkedIn.
• Strong command of keyword architecture, query mapping, bidding models, audience building, targeting, and creative testing.
• Proven ability to manage multi-million-dollar media budgets with accountability for CPA/CAC, ROAS, and ROI.
• Advanced analytical skills to translate campaign data into business recommendations.
• Work authorization in the United States is required; hirify.global does not intend to pursue visa sponsorship (e.g., H1-B, F-1 OPT, TN).

Culture & Benefits

• Competitive base salary range of $110,000–$120,000 plus a performance-based discretionary bonus.
• Comprehensive health coverage (medical, dental, vision, life/AD&D, and other voluntary insurance) and tax-advantaged accounts (401(k), HSA, FSA).
• Generous paid time off, including 9 company holidays plus 1 floating holiday, and 100% paid parental leave for eligible tenure.
• Office workplace guidelines: consultants in primary markets (including New York City) are expected to attend the office at least three days per week.
• Well-being support including gym reimbursement (via medical plan enrollment), LiveHealth Online, and an Employee Assistance Program.