Associate Director, Paid Media & Growth (AI)

TL;DR

Associate Director, Paid Media & Growth (Marketing): Driving growth across paid channels for a diverse portfolio of B2C and B2B clients with an accent on strategic planning, budget management, and hands-on campaign execution. Focus on building high-impact performance narratives, optimizing full-funnel conversion, and leveraging AI tools to scale growth across domestic and international markets.

Location: Must be based in the NYC metro area

Compensation: $140,000–$150,000 yearly

Company

hirify.global Experience is a full-service creative agency within hirify.global, combining creative, CX, marketing, and AI expertise to deliver growth-focused solutions for leading brands.

What you will do

• Own day-to-day strategy and execution across Paid Search and Paid Social channels for B2C and B2B clients.
• Build, launch, optimize, and report on campaigns directly in-platform while overseeing programmatic activity.
• Develop growth roadmaps that sequence channel investment and identify new acquisition and LTV opportunities.
• Partner with creative and analytics teams to connect paid performance to landing page and on-site conversion improvements.
• Present executive-ready growth narratives, forecasts, and performance stories to senior client stakeholders.
• Drive budget reconciliation, scenario planning, and attribution modeling to connect spend to business outcomes.

Requirements

• Must be based in the NYC metro area
• 8+ years of hands-on paid media experience across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads.
• Proven ability to develop and present executive-ready growth narratives and forecasts to senior stakeholders.
• Experience managing paid media for both B2C and B2B clients.
• Strong analytical toolkit including attribution modeling, GA4, and scenario planning.
• International campaign experience with comfort adapting strategy across regional markets.

Nice to have

• Hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk).
• Agency or performance marketing background.
• Familiarity with Africa, the Philippines, LATAM, EU, or APAC markets.

Culture & Benefits

• Collaborative and nimble team environment within a global network.
• Opportunity to work on high-impact projects for leading brands.
• Focus on professional growth and strategic partnership with clients.