Demand Generation Manager (Retail Commerce)

TL;DR

Demand Generation Manager (Retail Commerce): Developing and executing integrated, pipeline-generating ABM programs for large retail brands with an accent on multi-channel campaigns and enterprise buying committees. Focus on scaling the account-based toolkit, optimizing ROI, and collaborating cross-functionally to drive revenue outcomes.

Location: Hybrid in Austin, TX

Salary: $115,200–$134,310

Company

hirify.global is a product feed management platform that enables retail brands to scale their product catalogs across channels like Google Shopping, Amazon, Meta, and Walmart.

What you will do

• Develop and execute a data-informed annual demand generation strategy aligned with revenue goals and audience segments.
• Lead integrated ABM campaigns for high-value retail accounts across paid digital, email, webinars, and in-person events.
• Build and scale the ABM toolkit, including personalized offers, custom landing pages, and reusable account-specific nurtures.
• Run broader-reach demand programs for mid-market retail accounts on the BigCommerce platform.
• Establish KPIs and measurement frameworks to track pipeline contribution and optimize ROI.
• Collaborate with product marketing, sales, and partners to align messaging and accelerate sales velocity.

Requirements

• Proven hands-on experience running Account-Based Marketing (ABM) programs.
• Direct experience marketing to large, enterprise retail brands and moving complex buying committees.
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
• Deep understanding of ecommerce, digital commerce platforms, and retail technology ecosystems.
• Demonstrated ability to measure campaign ROI and customer acquisition cost.
• Must be based in or able to work from Austin, TX (Hybrid).

Nice to have

• Experience with product feed management, retail media, or marketplace selling (e.g., Google Shopping, Amazon).
• Familiarity with ABM technology stacks and intent data platforms such as 6sense or Demandbase.
• Knowledge of partner marketing and marketplace growth strategies.
• Bachelor’s degree in Marketing or Business Administration (MBA preferred).

Culture & Benefits

• Work within an AI-driven commerce ecosystem focused on solving complex retail challenges.
• Inclusive and accessible hiring experience with a commitment to diversity.
• Eligibility for variable compensation (bonuses/commissions) and equity.
• Environment focused on responsible AI usage to accelerate outcomes and solve problems.