Demand Generation Manager (Fintech)

TL;DR

Demand Generation Manager (Fintech): Executing multi-channel campaigns to drive pipeline for mid-market banking and partner ecosystems with an accent on campaign strategy, partner activation, and lead handoff. Focus on building scalable, repeatable demand programs and leveraging AI tools to optimize performance and conversion outcomes.

Location: Must be based in or able to commute to New York City (Hybrid: 3 days/week onsite)

Salary: $124,000 - $146,000

Company

hirify.global is an AI-powered identity and fraud prevention platform that helps financial institutions and fintechs scale compliance and manage risk.

What you will do

• Develop and execute multi-channel campaigns aligned with partner priorities and joint pipeline goals.
• Manage end-to-end event logistics for partner conferences, webinars, and field events.
• Design and implement segmented nurture programs based on persona and funnel stage.
• Collaborate with Sales and Partner Managers to ensure seamless lead handoff and follow-through.
• Leverage AI tools to accelerate content iteration, audience targeting, and campaign setup.
• Monitor campaign performance metrics and optimize conversion funnels in partnership with RevOps.

Requirements

• 3–5 years of experience in B2B SaaS demand generation, campaign management, or growth marketing.
• Proven track record of executing multi-channel campaigns across email, paid media, and events.
• Familiarity with marketing automation platforms such as Marketo or HubSpot.
• Strong project management skills with the ability to manage multiple programs simultaneously.
• Must be able to work from the New York City office three days per week.
• Experience or strong interest in utilizing AI tools to improve workflow efficiency.

Nice to have

• Exposure to paid channels like LinkedIn and Google Search.
• Experience working in the fintech or banking sector.

Culture & Benefits

• Unlimited PTO and flexible work policy.
• Comprehensive medical, dental, and vision plans with HSA/FSA options.
• 401k with 100% match up to 4% of annual compensation.
• 16 weeks of paid parental leave for eligible new parents.
• Annual learning and development stipend and home office stipend.
• Hybrid office environment with catered lunches and frequent team events.