Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Leading end-to-end execution of integrated marketing campaigns to drive pipeline and revenue growth with an accent on multi-channel program coordination across email, digital advertising, and webinars. Focus on optimizing lead lifecycle processes, collaborating with sales teams to scale high-impact ABM programs, and utilizing data-driven insights to maximize conversion rates and ROI.

Location: Must be based in or able to work from San Diego, CA, San Francisco, CA, or Nashville, TN

Salary: $145,000 – $175,000 USD

Company

hirify.global is a leader in fleet safety solutions, leveraging computer vision and edge computing to revolutionize the transportation ecosystem.

What you will do

• Execute multi-channel integrated demand generation campaigns including email, direct mail, webinars, and paid advertising.
• Collaborate with Sales, SDR, and Product teams to align campaign strategies with pipeline generation and revenue goals.
• Manage end-to-end program lifecycles using project management tools to ensure timely delivery and measurable results.
• Build and optimize nurture programs, landing pages, and webinars within marketing automation platforms.
• Analyze campaign performance metrics to refine segmentation, funnel efficiency, and overall ROI.
• Coordinate with ABM managers to engage target accounts and buying groups using advanced marketing technologies.

Requirements

• 5 to 8 years of experience in B2B SaaS demand generation or marketing campaign management.
• Expert-level proficiency in HubSpot and Salesforce.
• Proven track record of managing multi-channel campaigns including email, webinars, and paid media.
• Advanced project management skills with experience using tools like Asana.
• Strong analytical ability to monitor funnel performance and optimize programs based on data metrics.
• Bachelor's or Master's degree in Marketing, Business, or related field.

Culture & Benefits

• Comprehensive health, dental, and vision insurance for employees and dependents.
• 401(k) retirement plan with company match.
• Generous paid time off and sick leave policies.
• Participation in company equity program.
• Disability and life insurance coverage.
• Collaborative, growth-oriented environment with a focus on disruptive technology.