Director, Lifecycle Marketing

TL;DR

Director, Lifecycle Marketing (Marketing): Overseeing lifecycle strategies for enterprise clients with an accent on customer journey orchestration, marketing automation, and data-driven retention. Focus on leading high-performing teams, driving revenue growth through omnichannel personalization, and championing AI-driven workflows.

Location: Remote-first within the United States, with optional office hubs in Los Angeles, Chicago, and New York.

Salary: $109,000 – $135,000 plus annual performance bonus.

Company

hirify.global is a fast-growing digital agency recognized as a Best Place to Work, dedicated to building inclusive environments and pushing the boundaries of marketing innovation.

What you will do

• Lead lifecycle strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
• Drive acquisition, retention, and lifetime value through roadmap development and performance reviews.
• Mentor and develop team members, fostering a culture of accountability and continuous learning.
• Design scalable customer journeys and omni-channel personalization strategies aligned with business goals.
• Provide strategic guidance across major CRM and automation platforms like Klaviyo, Braze, and SFMC.
• Partner with cross-functional teams to develop integrated customer experiences and AI-driven workflows.

Requirements

• 6+ years of experience in lifecycle marketing, CRM, or marketing automation.
• Must be based in the United States as this role is not eligible for immigration sponsorship.
• Proven success developing enterprise lifecycle strategies that drive revenue and customer engagement.
• Strong leadership skills with experience managing direct reports and cross-functional teams.
• Deep understanding of customer journey mapping, segmentation, and omnichannel marketing.
• Experience with web analytics and connecting lifecycle performance to business outcomes.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options.
• Comprehensive benefits including 100% paid parental leave, 401(k) matching, and medical/dental/vision insurance.
• Unlimited PTO and extended holiday break during the winter.
• Access to office hubs for learning, development, and in-person collaboration.
• Annual Class Pass credits and additional voluntary insurance options.