Senior Lifecycle Marketing Manager (SaaS)

TL;DR

Senior Lifecycle Marketing Manager (SaaS): Developing and executing sophisticated customer lifecycle strategies to drive product adoption, engagement, and retention with an accent on data-driven experimentation and personalized customer journeys. Focus on leading lifecycle strategy for new product launches, optimizing cross-channel messaging, and translating customer insights into scalable growth initiatives.

Location: Remote (USA only). Must be authorized to work in the United States. Not hiring in AK, DE, HI, ID, IA, MT, NE, ND, RI, SD, WV.

Salary: $156,060 – $253,368 USD (based on geographic tier).

Company

hirify.global is a leading product-led growth company providing a scheduling automation platform that helps millions of users and businesses streamline their professional workflows.

What you will do

• Own lifecycle strategy across the entire customer journey, from acquisition and activation to expansion and retention.
• Lead lifecycle strategy for new product launches and feature releases in partnership with Product and Marketing teams.
• Develop personalized lifecycle programs using email and other touchpoints to drive product adoption and customer value.
• Build a culture of experimentation by designing rigorous tests, measuring impact, and scaling successful optimizations.
• Synthesize customer behavior and product usage data to identify growth opportunities and influence long-term strategy.
• Collaborate cross-functionally with Analytics, Engineering, and Customer Success to deliver cohesive, customer-centric experiences.

Requirements

• 7+ years of experience in lifecycle marketing, specifically within B2B SaaS or product-led growth environments.
• Expertise with lifecycle marketing platforms, with a strong preference for Braze.
• Proven ability to design and scale experimentation programs, including hypothesis development and A/B testing.
• Strong analytical skills with the ability to translate customer behavior data into actionable strategies.
• Exceptional project management skills and the ability to influence cross-functional stakeholders.
• Must be authorized to work lawfully in the United States; no immigration sponsorship provided.

Culture & Benefits

• Competitive base salary with eligibility for the Top Performer Bonus program.
• Equity awards as part of the total rewards package.
• Comprehensive benefits package for full-time employees.
• Opportunity to work in a high-growth environment with a focus on professional development and career acceleration.
• Collaborative, customer-first culture with cross-functional partnership at the core of the team.