Senior Creative Strategist (AI)

Location: Remote, Bay Area, California, United States

Salary: $135,800–$245,400 USD annually, depending on location zone

Company

hirify.global builds technology and financial services products that expand access to the global economy, including Square commerce solutions, Cash App, Afterpay, TIDAL, Bitkey, and Proto.

What you will do

• Own creative and content strategy for an assigned growth portfolio across mid- and lower-funnel experiences.
• Develop audience-specific messaging frameworks, value propositions, briefs, and content for paid and unpaid channels.
• Define experimentation roadmaps, hypotheses, success measures, and resource requirements for creative, content, and landing-page tests.
• Lead creative and content development from audience insight and concept through launch, performance review, and optimization.
• Scale winning messages across paid social, display, video, streaming, mobile, direct mail, and emerging channels.
• Build AI-enabled tools, templates, and workflows while partnering with marketing, creative, analytics, CRO, Web, SEO, agency, and technical teams.

Requirements

• 6+ years of experience in creative strategy, performance or growth marketing, integrated marketing, content strategy, advertising, or a related discipline.
• Advanced fluency with AI-powered tools and workflows across research, ideation, briefing, development, analysis, and optimization.
• Strong analytical and experimentation skills, including hypothesis development, creative testing, performance analysis, and recommendation building.
• Experience developing messaging strategies and translating them across audiences, funnel stages, channels, and formats.
• Experience independently leading complex creative or content initiatives from strategic planning through launch and iteration.
• Strong cross-functional influence, prioritization, communication, and stakeholder-management skills.

Nice to have

• Agency experience across strategy, media, creative, and campaign execution.
• Experience with SEO-informed website content, educational resources, interactive tools, or unpaid content.
• Experience with creative testing programs, conversion rate optimization, landing-page experimentation, or digital experience optimization.
• Experience building self-serve creative systems, playbooks, templates, or AI-enabled workflows.
• Experience marketing to small businesses, merchants, or B2B audiences.

Culture & Benefits

• Remote work with market-based compensation.
• Medical insurance and modern family-planning benefits.
• Flexible time off and retirement savings plans.
• Inclusive workplace and interview accommodations for disabled applicants.
• AI tools may be used in the hiring process in accordance with local regulations.

Hiring process

• Candidates may maintain up to 9 active applications within a 60-day period.
• Reapplications to the same role are accepted 90 days after a previous application has been reviewed.