Director of Digital Marketing (Growth Marketing)

Location: United States; must be based on the East Coast

Salary: $142,000–$247,000 per year, plus bonus, options, and benefits

Company

hirify.global provides an Image and Video API platform used by millions of developers and more than 10,000 companies, helping organizations build faster, richer digital experiences and visual products.

What you will do

• Own Growth Marketing strategy and execution across the self-service product-led growth funnel, from acquisition through qualified pipeline and new paying accounts.
• Allocate budget, talent, and experimentation capacity across paid acquisition, SEO, AI discovery, content, tools, conversion optimization, and lifecycle campaigns.
• Build owned acquisition assets such as programmatic and product-led content, free tools, guides, glossaries, landing pages, and agent-friendly discovery surfaces.
• Lead an evidence-based experimentation program, defining hypotheses and success criteria, prioritizing tests, and turning results into repeatable playbooks.
• Own funnel measurement, attribution, cohort analysis, ROI modeling, and investment recommendations in partnership with Data, RevOps, Product, Sales, and Finance.
• Manage and develop a lean team of employees and specialist contractors while aligning senior stakeholders and representing Growth Marketing in leadership reviews.

Requirements

• Must be based on the East Coast of the United States.
• 10+ years of experience in B2B SaaS growth, demand generation, product-led growth, or performance marketing, including work with developer audiences.
• Experience owning integrated growth across paid and organic acquisition, lifecycle marketing, conversion optimization, and content or product-led acquisition.
• Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modeling, and executive-level ROI communication.
• Hands-on expertise in performance marketing, technical SEO, AI search and discovery, web experimentation, and marketing automation.
• Exceptional cross-functional leadership and an AI-first approach to research, content, analysis, and operational execution.

Nice to have

• Experience with developer-facing, API, media technology, infrastructure, or technically complex SaaS products.
• Experience scaling free tools, programmatic content, marketplaces, or other owned acquisition products.
• Experience leading distributed employees, agencies, and contractor teams across specialist disciplines.
• Experience in online marketing focused on driving registration.

Culture & Benefits

• Globally distributed collaboration across North America, EMEA, and Asia-Pacific.
• Culture centered on humility, curiosity, collaboration, purposeful work, and healthy growth.
• 100% company-sponsored medical, dental, and vision plans for employees and families.
• HSA contribution, matching 401(k), vacation and wellness policy, and annual development stipend.
• Catered lunches or a food stipend, plus access to modern image and video technology.