Director of Marketing Growth (AI)

Location: New York, NY

Salary: $142,000–$247,000 per year, plus bonus, options, and benefits.

Company

hirify.global provides image and video APIs and visual media technology used by developers and companies worldwide.

What you will do

• Own Growth Marketing strategy and execution across the self-service product-led growth funnel, from acquisition through qualified pipeline and new paying accounts.
• Allocate budget, talent, and experimentation capacity across paid acquisition, SEO, AI discovery, tools, content, conversion optimization, and lifecycle campaigns.
• Build owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages, and agent-friendly discovery surfaces.
• Lead an evidence-led experimentation program, defining hypotheses and success criteria, prioritizing tests, and turning results into repeatable playbooks.
• Own funnel measurement, attribution guardrails, growth ROI, and investment cases in partnership with Data, RevOps, Product, Sales, Finance, and leadership.
• Manage and develop a lean team of employees and specialist contractors while representing Growth Marketing in leadership and executive forums.

Requirements

• 10+ years of experience in B2B SaaS growth, demand generation, product-led growth, or performance marketing, with a hands-on focus on developer audiences.
• Integrated growth experience across paid, organic, lifecycle, conversion optimization, and content or product-led acquisition.
• Strong understanding of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modeling, and executive-level ROI communication.
• Hands-on expertise in performance marketing, organic acquisition, technical SEO, AI search and discovery, web experimentation, and marketing automation.
• Experience building high-velocity experimentation systems and working with ambiguity, imperfect data, and changing product or market conditions.
• Exceptional cross-functional leadership across Product, Engineering, Data, Finance, Sales, and creative functions.

Nice to have

• Experience with developer-facing, API, media technology, infrastructure, or technically complex SaaS products.
• Experience scaling free tools, programmatic content, marketplaces, or other owned acquisition products.
• Experience leading distributed employees, agencies, and contractor teams across specialist disciplines.
• Experience in online marketing focused on driving registration.

Culture & Benefits

• Globally distributed organization spanning North America, EMEA, and Asia-Pacific.
• Medical, dental, and vision plans fully sponsored for employees and families.
• Company HSA contribution and matching 401(k) program.
• Vacation and wellness policy, annual development stipend, and catered lunches or food stipend.
• Collaborative culture centered on humility, curiosity, purpose, and meaningful impact.