Web Strategy & Optimization Lead (AI)

Location: Hybrid in Philadelphia, USA, with two days per week in the office

Salary: $148,850.50–$186,063 USD per year

Company

Fivetran and dbt Labs are combining data movement and analytics engineering capabilities to help organizations build trusted infrastructure for analytics, AI, and business decisions.

What you will do

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences.
• Lead web growth initiatives from planning and requirements gathering through launch, experimentation, optimization, and performance analysis.
• Develop experimentation roadmaps for the homepage, navigation, pricing, signup, and other critical user journeys.
• Use behavioral analytics, user research, and market trends to optimize journeys and identify growth opportunities.
• Partner with design, product marketing, demand generation, brand, product, engineering, analytics, and executive stakeholders.
• Mentor teammates and establish scalable frameworks for experimentation, measurement, documentation, and operational excellence.

Requirements

• Experience developing and executing long-term web growth strategies for acquisition, conversion, and pipeline generation.
• Deep expertise in behavioral analytics, experimentation strategy, and conversion rate optimization.
• Ability to independently drive initiatives from concept through launch, measurement, and optimization.
• Strong cross-functional leadership, prioritization, communication, and executive stakeholder influence.
• Experience creating scalable operational frameworks and presenting strategic recommendations to senior leadership.
• Hands-on experience with Webflow, Sanity, Optimizely, Google Analytics 4, Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel or Google Sheets.

Nice to have

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience using AI to accelerate marketing workflows with appropriate governance and judgment.
• Experience mentoring peers and establishing scalable team best practices.

Culture & Benefits

• Employer-paid medical insurance, with details varying by country and worker type.
• Paid vacation or flexible or unlimited vacation depending on role and country, plus paid sick time, parental leave, holidays, a year-end Global Week of Rest, and volunteer days.
• RSU stock grants and professional development opportunities.
• Monthly cell phone stipend and mental health support for employees and covered dependents.
• Virtual social events, free food, and team-building activities.