Creative Strategy Lead (AI Music)

Location: Los Angeles; onsite at one of the company's offices. Applicants must be eligible to work in the US.

Salary: $150,000–$200,000 base salary per year, before equity.

Company

Builds an AI-powered creative entertainment platform that enables people to create original music and songs.

What you will do

• Own creative strategy for performance marketing across paid social and other channels, including persona strategy, creative roadmaps, and testing plans.
• Build and maintain persona playbooks defining what to say, show, and test for each audience.
• Partner with paid media and data science on creative tagging, testing, analysis, and performance insights.
• Lead audience research, customer conversations, and competitive intelligence to identify scalable audiences and creative opportunities.
• Lead and develop creative specialists across UGC, AI, and brand creative, while managing the UGC agency partner.
• Share user insights with product and go-to-market teams to support growth.

Requirements

• 8+ years of experience in creative strategy with deep performance marketing expertise.
• Proven paid social creative strategy experience driving subscriptions and conversions, with measurable results.
• Experience at large, complex consumer companies serving diverse audiences and selling subscription plans across price points.
• Experience leading creative strategists and creatives and bridging creative and paid media teams.
• Clear communication skills and the ability to explain how strategies are developed and why they work.
• US work eligibility and willingness to work onsite are required.

Nice to have

• YouTube or Google Display creative experience.
• ASO or lifecycle marketing experience.

Culture & Benefits

• Company equity package.
• 401(k) with a 3% employer match and Roth 401(k).
• Medical, dental, and vision insurance with PPO, HSA, and FSA options.
• 11 paid holidays, unlimited PTO, sick time, and 16 weeks of paid parental leave.
• Creative education stipend, commuter allowance, and in-office lunch five days per week.