Manager, Data Analytics (Performance Creative)

TL;DR

Manager, Data Analytics (Performance Creative): Leading the development of global creative experimentation and measurement frameworks to drive subscriber growth with an accent on granular creative metadata analysis and cross-functional testing roadmaps. Focus on architecting future-ready measurement solutions, integrating AI for predictive performance modeling, and translating complex data into actionable creative strategies.

Location: Must be based in New York, New York (Hybrid)

Salary: $124,250–$174,050 USD

Company

hirify.global provides expert instruction and world-class content to create impactful workout experiences through innovative hardware, software, and exclusive content.

What you will do

• Lead the yearly global performance creative learning agenda to uncover new business and brand opportunities.
• Partner with Media and Creative Strategy teams to establish methodology, execution, and roadmaps for global experimentation.
• Architect future-ready measurement solutions, integrating AI and advanced modeling to mitigate data limitations.
• Develop and scale a proprietary Creative Composite Score framework to evaluate creative health and business efficiency.
• Collaborate with data engineering to enforce a granular creative metadata taxonomy for structured analysis.
• Build analytical frameworks to determine optimal creative mix, volume, and refresh cadence across global regions.

Requirements

• 4-5+ years of experience in Data Science, Marketing Analytics, or Creative Analytics.
• Strong proficiency in SQL and statistical programming languages like Python or R.
• Hands-on experience with experimentation methodologies, causal inference, and regression analysis.
• Deep understanding of digital advertising platforms including Meta, TikTok, Google, and Pinterest.
• Exceptional communication skills to distill technical methodologies for non-technical stakeholders.
• Bachelor’s or Master’s degree in a quantitative discipline or equivalent practical experience.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401k, tuition reimbursement, and student loan paydown plans.
• Generous paid time off and up to 18 weeks of paid parental leave.
• Free access to the hirify.global Digital App and product discounts.
• Support for mental health, fertility, and family care.
• Commuter benefits and pet insurance.