Marketing Analytics Manager (Medtech)

TL;DR

Marketing Analytics Manager (Medtech): Supporting measurement and insights across HCP and patient marketing to connect marketing activity to commercial outcomes with an accent on funnel analytics, attribution modeling, and KPI standardization. Focus on building data-driven performance views, conducting segmentation analysis, and translating complex trends into actionable business strategies.

Location: Must be based in the United States

Salary: $118,100 - $147,800

Company

hirify.global is a leader in the diabetes technology industry, dedicated to creating innovative, human-centered products like the t:slim X2 insulin pump to improve the lives of people with diabetes.

What you will do

• Maintain a consistent measurement framework connecting marketing activities to commercial outcomes like leads, orders, and retention.
• Partner with cross-functional teams to standardize KPI definitions, audience logic, and reporting requirements.
• Develop recurring dashboards and leadership-ready summaries to provide trusted views of marketing performance.
• Apply measurement methods including attribution modeling, campaign lift analysis, and matched comparisons.
• Conduct segmentation and targeting analysis for HCP and patient programs to optimize conversion and efficiency.
• Provide marketing funnel inputs for forecasting, planning, and business reviews.

Requirements

• Must be authorized to work in the U.S. (no visa sponsorship available)
• Strong understanding of funnel analytics, KPI design, and ROI reporting.
• Hands-on experience with BI tools such as Power BI, Tableau, or Looker.
• Strong SQL skills for data extraction, validation, and reporting logic.
• Experience building data science models in Python or R.
• Working knowledge of CRM and marketing automation platforms like Salesforce or HubSpot.

Nice to have

• Experience in healthcare, medtech, pharma, or regulated industries.
• Exposure to web analytics, tagging, and customer journey analytics.
• Familiarity with privacy-safe measurement and compliant analytics practices.

Culture & Benefits

• Comprehensive health care benefits including medical, dental, and vision starting on day one.
• 401k plan with company match and Employee Stock Purchase plan.
• Minimum of 20 days of paid time off plus 11 paid holidays.
• Flexible spending and health savings accounts.
• Inclusive workplace culture that values individual merit and diversity.