Principal Product Marketing Manager (AI)

TL;DR

Principal Product Marketing Manager (AI): Leading the strategic repositioning of an internal communication platform with an accent on AI-driven product narratives, competitive strategy, and commercialization. Focus on influencing product roadmap, driving GTM execution, and bridging the gap between complex technical capabilities and buyer value.

Location: Must be based in or able to commute to Toronto, Canada (Hybrid: 3 days/week in office)

Salary: $175,000–$200,000+ CAD

Company

hirify.global is a fast-growing, award-winning SaaS platform transforming internal employee engagement for global brands through intelligent email communication tools.

What you will do

• Drive the evolution of product positioning and messaging architecture from a point solution to an intelligent platform.
• Act as a core member of the product team to shape strategy, feature prioritization, and market-driven packaging.
• Build and manage a comprehensive competitive program, including battlecards and win/loss analysis.
• Own the GTM layer for product launches and commercialize existing flagship AI capabilities.
• Partner with sales and CS teams to create high-impact enablement content focused on buyer pain points.
• Influence cross-functional stakeholders across product, design, and marketing without direct authority.

Requirements

• 8+ years of experience in B2B SaaS product marketing within mid-market or enterprise sales-led environments.
• Proven track record of leading a major repositioning project (e.g., point solution to platform).
• Deep expertise in positioning craft and competitive strategy with a portfolio of sales-facing assets.
• Experience marketing AI capabilities with a focus on narrative and sequencing rather than buzzwords.
• Ability to operate autonomously at a strategic level and communicate effectively with senior leadership.
• Must be able to work from the Toronto office 3 days per week.

Nice to have

• Exposure to internal communications, employee experience, or HR tech markets.
• Experience with pricing and packaging strategy.

Culture & Benefits

• 100% employer-paid benefits and Health Spending Account from day one.
• Generous vacation package plus personal days, volunteering days, and your birthday off.
• RRSP Group Savings Plan and stock option plan.
• Personal development budget for continuous growth.
• Hybrid work environment in a downtown Toronto office stocked with snacks.
• Work from anywhere in the world for up to 4 weeks per year.