CRM & Retention Controller (Marketing)

TL;DR

CRM & Retention Controller (Marketing): Overseeing the growth and retention of the NOW customer base in Ireland with an accent on lifecycle strategy, pricing optimization, and CRM execution. Focus on improving customer lifetime value (CLV), designing experimental frameworks, and managing a high-performing CRM team.

Location: Hybrid (3 days in office per week in Dublin, Ireland)

Company

hirify.global is a leading media and entertainment company that connects millions with entertainment, sports, news, and arts through innovative products and services.

What you will do

• Own the retention strategy for NOW Ireland, focusing on engagement, pricing optimization, and winback activities to increase customer lifetime value.
• Lead the CRM strategy across email, push, and in-product notifications, optimizing existing lifecycle programs and creating new ones.
• Manage and develop a team of two CRM specialists, overseeing audience selection, campaign execution, and performance reporting.
• Act as the Irish lead for all propositions and journeys impacting the existing customer base, including pricing changes and product enhancements.
• Collaborate with product, finance, data science, and martech teams to deliver strategies for profitable growth.

Requirements

• Extensive experience building customer marketing campaigns and training others on CRM platforms.
• Expert understanding of customer marketing data structures and a track record in data-based decision making.
• Proven leadership and management experience.
• Strong commercial acumen with a focus on driving customer and revenue growth.
• Exceptional communication skills and high attention to detail for QA and process optimization.
• Must be based in or be able to work in Dublin, Ireland.

Nice to have

• Exposure to Braze and mParticle.
• Experience working with a B2C subscription model.
• Experience with digital transformation, such as platform or customer migrations.
• Knowledge of the Irish audience's interests in TV and sport.

Culture & Benefits

• Free NOW package and discounts on hirify.global products (Mobile, Broadband, Glass, Protect).
• Generous pension package and private healthcare with mental health support.
• Dental insurance and Sharesave/Tech schemes.
• Access to a range of hirify.global VIP rewards and experiences.