Partner And Growth Marketing Manager (EdTech)

TL;DR

Partner and Growth Marketing Manager (EdTech): Developing a B2B self-serve web purchase journey for SMEs and building a partner marketing programme within HR technology ecosystems with an accent on revenue growth and strategic alliances. Focus on designing PLG motions, establishing partnerships with platforms like SAP SuccessFactors and Workday, and optimizing the SME conversion funnel.

Location: Hybrid in Madrid, Spain

Company

hirify.global is a world-leading EdTech company and part of the Chegg family, providing AI-powered language learning for over 120 million users.

What you will do

• Design and launch a B2B self-serve purchase journey on the website to drive revenue from SME buyers without direct sales involvement.
• Identify and build strategic relationships with HR technology platforms including SAP SuccessFactors, Workday, and Cornerstone OnDemand.
• Coordinate with GTM Strategy, Product, Engineering, and Marketing teams to align the self-serve funnel with business goals.
• Develop and execute co-marketing activities such as joint content, webinars, and events with active partners.
• Manage the budget for web infrastructure and partner marketing, tracking pipeline attribution and ROI via HubSpot.
• Create onboarding and enablement materials to help partners effectively drive referrals to hirify.global.

Requirements

• 5+ years of B2B marketing experience, with at least 2 years specifically in partner, channel, or alliance marketing.
• Proven track record of building partner relationships and co-marketing programmes from scratch.
• Experience contributing to web self-serve or PLG (Product-Led Growth) motions in a B2B context.
• Proficiency in HubSpot for campaign setup, lead scoring, and pipeline attribution.
• Ability to operate at senior levels with external partners and influence cross-functional teams.
• Comfortable working with performance data and conversion metrics to iterate on the buyer experience.

Nice to have

• Experience in HR technology, L&D, or SaaS selling to HR buyers.
• Familiarity with SAP SuccessFactors, Workday, or Cornerstone partner ecosystems.
• Experience managing MDF budgets.
• Proficiency in a second European language (German, French, or Italian).

Culture & Benefits

• Flexible and hybrid working arrangements.
• Competitive salary benchmarked to the market.
• 25 days holiday plus bank holidays and enhanced parental leave.
• Private healthcare and pension contributions.
• Free access to hirify.global Premium for employees and their families.
• Collaborative team culture with regular team events.

Hiring process

• Initial conversation with the hiring team.
• Practical task relevant to the role.
• Final conversation with senior stakeholders.