Account Based Marketing Lead (AI)

TL;DR

Account Based Marketing Lead (AI): Establishing and managing the ABM function and pipeline infrastructure to drive high-touch engagement with priority hospitals with an accent on multi-touch campaign orchestration and revenue attribution. Focus on configuring HubSpot, managing targeted LinkedIn campaigns, and aligning marketing metrics with sales pipeline.

Location: Must be based in The Netherlands (minimum 50% office attendance required)

Company

hirify.global is a European clinical AI lab developing frontier models and AI workspaces to reduce cognitive workload for clinicians in leading hospitals.

What you will do

• Build and operate the account-based marketing function, covering target list management, content sequencing, and sales hand-off.
• Manage the "account-to-moment" loop, determining personas for high-touch moments and executing follow-up programs.
• Plan and execute paid LinkedIn campaigns calibrated for named-account engagement and specific personas.
• Own the end-to-end configuration of HubSpot, including tracking, lifecycle stages, and attribution.
• Define and report on marketing-sourced and marketing-influenced pipeline metrics in partnership with sales.

Requirements

• 5-8 years of experience in ABM, revenue marketing, or demand generation within B2B SaaS.
• Track record of running ABM programs for complex enterprise sales with long cycles.
• Hands-on expertise in HubSpot configuration and paid LinkedIn Ads optimization.
• Experience reporting complex attribution and pipeline metrics to leadership.
• Must be based in The Netherlands with the ability to spend 50% of time in the office.

Nice to have

• Familiarity with healthcare, life sciences, or AI sectors.
• Working knowledge of Dutch or German.

Culture & Benefits

• Competitive salary, pension plan, and 25 vacation days per year.
• EUR 1,000 annual learning and development budget.
• High autonomy over work methods and flexibility for family or personal schedules.
• Annual commuting subsidy and regular team offsites.

Hiring process

• Screening call to align on motivation and professional goals.
• Team interview to explore collaboration and day-to-day context.
• Technical interview involving a challenge, case study, or scenario.
• Final executive conversation focused on long-term alignment and impact.